Kevin Hart takes helicopter parenting to a whole new level in Hyundai's Super Bowl 50 commercial. With the Car Finder app, the 2016 Genesis makes child's play out of tailing the young lovers from the movie theater to the carnival and the local park-n-smooch, imposing on the new suitor at every turn. A dad's gotta do what a dad's gotta do.
iSpot Review — September 12, 2016
Hyundai's "First Date" ad featuring Kevin Hart had a lot of momentum going into game day and carried that momentum throughout most of the game. The ad earned its 2nd place rank as one of the day's top performing ads with 7.2% of the Digital Share of Voice, over 97k social actions, and more than 302mm social impressions.