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Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
JIC Progress Update: iSpot Gains Initial Currency Certification
JIC Progress Update: iSpot Gains Initial Currency Certification
Transparency in CTV Measurement with Mike Fisher, GroupM
Transparency in CTV Measurement with Mike Fisher, GroupM
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut