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Learn How Adobe Proves the Value of Cross-Screen TV Advertising on August 17th. Register> Super Bowl 2022 TV Spot, 'Idris Says Things' Featuring Idris Elba

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As he strolls through a hotel lobby, newly-appointed spokesperson Idris Elba wants to make it explicitly clear that travel agency has never been accused of being anything remotely close to flashy, sexy or "lit." He continues his monologue in a mountaintop sauna, pointing out that the company's title is perhaps the least "lit" of creative brand names ... unless you mean "literal," which the other men present don't find particularly funny. Regardless of the brand's lack of wit or Idris' own lack of comedic timing, the actor insists that at the end of the day, the agency still good at it's job: helping you book amazingly good travel, whether you prefer a tropical getaway or a cozy mountain cabin. Just make sure you cover your kids' ears when Idris is talking.

February 08, 2022
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Events & Venues
2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium
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Idris Elba ... Actor/Actress
Horses & Mules ... Creative Agency, Mindshare ... Media Agency

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