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Super Bowl Ad Center/2022

Top 2022 Super Bowl Pre-release & Teasers

Stay on top of the brand impact and media performance of every teaser and pre-released ad through our Super Bowl VIP Ad Center.

#1

Sam's Club Super Bowl 2022 Teaser, 'Major VIP' Featuring Kevin Hart

690 (8% above norm)
Likeability Score
Funny
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#2

Frito Lay Super Bowl 2022 Teaser, ‘Questions’ Featuring Megan Thee Stallion

651 (2% above norm)
Likeability Score
Funny
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#3

Vroom.com Super Bowl 2022 Pre-Release, 'Flake: The Musical'

610 (4% below norm)
Likeability Score
Arresting
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#4

Lay's Super Bowl 2022 Teaser, ‘Big Fan’

546 (14% below norm)
Likeability Score
Wtf
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#5

AT&T Fiber Super Bowl 2022 Pre-Release TV Spot, 'A Lot in Common' Featuring Mila Kunis, Demi Moore

N/A
Likeability Score
N/A
Top Emotion
$62,964
Est. TV Spend
N/A
Interruption Rate
46
Attention Index
#6

Bud Light Seltzer Hard Soda Super Bowl 2022 Teaser TV Spot, 'Flavor Is Coming'

N/A
Likeability Score
N/A
Top Emotion
$3,892,557
Est. TV Spend
N/A
Interruption Rate
100
Attention Index
#7

Booking.com Super Bowl 2022 Teaser, 'Calling Legendary Spokes-Blokes for Advice' Feat. Idris Elba

N/A
Likeability Score
N/A
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#8

Budweiser Super Bowl 2022 Teaser, 'Guess Who's Back?'

N/A
Likeability Score
N/A
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#9

Frito Lay Super Bowl 2022 Teaser, 'Paw Prints' Featuring Charlie Puth

N/A
Likeability Score
N/A
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
#10

Frito Lay Super Bowl 2022 Teaser, 'Trailer' Featuring Megan Thee Stallion

N/A
Likeability Score
N/A
Top Emotion
N/A
Est. TV Spend
N/A
Interruption Rate
N/A
Attention Index
With the Super Bowl being the marquee event for TV advertising, it's no surprise that brands pre-release ads and trailers for the spot they will be airing. From likeability and top emotions to interruption rate and est. national TV spend for each ad, this page provides a preview of what will be showcased on NBCU during Sunday's Big Game.

Glossary Of Terms

Likeability Score
Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950. A difference of +/-25 points between scores is statistically significant.
Top Emotion
We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.
Est. TV Spend
Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for an apples-to-apples comparison across all media units and advertisers.
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
Attention Index
A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.