Top 2015 Super Bowl Commercials

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Track Super Bowl Ads

Overall Super Bowl ad stats are based on data collected between 01/18/2015 to 02/14/2015.

1

Budweiser: Lost Dog

Aired: 2nd Quarter | 12:00 AM EST | Dur: 60s
Digital SOV ?: 11.97%
Online Plays ?: 55,648,217
Social Actions ?: 2,592,902
Gender ?: 48% Male | 52% Female
Sentiment ?: 95% Liked It
2

T-Mobile: Kim's Data Stash

Aired: 1st Quarter | 12:00 AM EST | Dur: 30s
Digital SOV ?: 8.06%
Online Plays ?: 21,733,236
Social Actions ?: 440,888
Gender ?: 55% Male | 45% Female
Sentiment ?: 40% Liked It
3

Supercell: Revenge

Aired: 3rd Quarter | 12:00 AM EST | Dur: 60s
Digital SOV ?: 7.22%
Online Plays ?: 49,535,081
Social Actions ?: 1,278,952
Gender ?: 74% Male | 26% Female
Sentiment ?: 96% Liked It
4

McDonald's: Pay with Lovin

Aired: 2nd Quarter | 12:00 AM EST | Dur: 60s
Digital SOV ?: 6.78%
Online Plays ?: 21,853,390
Social Actions ?: 540,791
Gender ?: 51% Male | 49% Female
Sentiment ?: 87% Liked It
5

Always: Like a Girl

Aired: Halftime | 12:00 AM EST | Dur: 60s
Digital SOV ?: 5.40%
Online Plays ?: 5,387,372
Social Actions ?: 632,421
Gender ?: 36% Male | 64% Female
Sentiment ?: 85% Liked It
6

Bud Light: Real Life PacMan #UpForWhatever

Aired: 4th Quarter | 12:00 AM EST | Dur: 90s
Digital SOV ?: 3.85%
Online Plays ?: 23,119,610
Social Actions ?: 341,672
Gender ?: 59% Male | 41% Female
Sentiment ?: 86% Liked It
7

Snickers: The Brady Bunch

Aired: 1st Quarter | 12:00 AM EST | Dur: 30s
Digital SOV ?: 2.96%
Online Plays ?: 18,115,177
Social Actions ?: 339,777
Gender ?: 55% Male | 45% Female
Sentiment ?: 96% Liked It
8

Coca-Cola: Big Game

Aired: 2nd Quarter | 12:00 AM EST | Dur: 60s
Digital SOV ?: 2.76%
Online Plays ?: 6,776,092
Social Actions ?: 233,532
Gender ?: 46% Male | 54% Female
Sentiment ?: 90% Liked It
9

FIAT Blue Pill

Aired: 2nd Quarter | 12:00 AM EST | Dur: 60s
Digital SOV ?: 2.11%
Online Plays ?: 13,634,455
Social Actions ?: 104,724
Gender ?: 64% Male | 36% Female
Sentiment ?: 90% Liked It
10

Sprint: Super Bowl Apology

Aired: 3rd Quarter | 12:00 AM EST | Dur: 30s
Digital SOV ?: 2.09%
Online Plays ?: 836,554
Social Actions ?: 120,305
Gender ?: 64% Male | 36% Female
Sentiment ?: 86% Liked It

Game Day Super Bowl ad stats are based on data collected between 02/01/2015-02/02/2015 2PM EST.

1

Always: Like a Girl

Aired: Halftime | 8:24 PM EST | Dur: 60s
Digital SOV ?: 9.03%
Online Plays ?: 2,266,608
Social Actions ?: 415,826
Gender ?: 36% Male | 64% Female
Sentiment ?: 89% Liked It
2

Budweiser: Lost Dog

Aired: 2nd Quarter | 7:03 PM EST | Dur: 60s
Digital SOV ?: 8.90%
Online Plays ?: 5,821,996
Social Actions ?: 360,620
Gender ?: 48% Male | 52% Female
Sentiment ?: 95% Liked It
3

McDonald's: Pay with Lovin

Aired: 2nd Quarter | 7:34 PM EST | Dur: 60s
Digital SOV ?: 7.59%
Online Plays ?: 4,321,202
Social Actions ?: 256,179
Gender ?: 52% Male | 48% Female
Sentiment ?: 89% Liked It
4

T-Mobile: Kim's Data Stash

Aired: 1st Quarter | 7:00 PM EST | Dur: 30s
Digital SOV ?: 6.52%
Online Plays ?: 2,871,798
Social Actions ?: 167,253
Gender ?: 55% Male | 45% Female
Sentiment ?: 43% Liked It
5

Coca-Cola: Big Game

Aired: 2nd Quarter | 7:12 PM EST | Dur: 60s
Digital SOV ?: 4.04%
Online Plays ?: 2,275,784
Social Actions ?: 115,570
Gender ?: 44% Male | 56% Female
Sentiment ?: 89% Liked It
6

Bud Light: Real Life PacMan #UpForWhatever

Aired: 4th Quarter | 9:28 PM EST | Dur: 90s
Digital SOV ?: 2.70%
Online Plays ?: 1,874,641
Social Actions ?: 75,003
Gender ?: 60% Male | 40% Female
Sentiment ?: 87% Liked It
7

BMW: Newfangled Idea

Aired: 1st Quarter | 6:43 PM EST | Dur: 60s
Digital SOV ?: 2.56%
Online Plays ?: 4,315,066
Social Actions ?: 13,185
Gender ?: 62% Male | 38% Female
Sentiment ?: 89% Liked It
8

NationwideInsurance: Make Safe Happen

Aired: 2nd Quarter | 7:25 PM EST | Dur: 45s
Digital SOV ?: 2.48%
Online Plays ?: 1,832,635
Social Actions ?: 67,613
Gender ?: 61% Male | 39% Female
Sentiment ?: 27% Liked It
9

Snickers: The Brady Bunch

Aired: 1st Quarter | 6:53 PM EST | Dur: 30s
Digital SOV ?: 2.44%
Online Plays ?: 2,989,074
Social Actions ?: 72,409
Gender ?: 63% Male | 37% Female
Sentiment ?: 95% Liked It
10

Nissan: With Dad

Aired: 2nd Quarter | 7:20 PM EST | Dur: 90s
Digital SOV ?: 2.24%
Online Plays ?: 2,206,182
Social Actions ?: 52,016
Gender ?: 68% Male | 32% Female
Sentiment ?: 96% Liked It

TV Ad Airing Totals

80
National Ads
50
Brands
$360M
National & Regional TV Spend
Top Brand Spend
AB InBev (Budweiser & Bud Light)
$30.8M
Top Studio Spend
Universal
$26.4M
Ad Types by Air Time
50.25 min
Total Ad Time
Advertiser Categories by Air Time

Online View Totals ?

489M
Online Views ?

Social Action Totals ?

12M
Social Actions ?
53%
Male Engagement
47%
Female Engagement

View All 2015 Super Bowl Commercials