Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Toyota Super Bowl 2015 TV Commercial, 'My Bold Dad'
Being a dad is more than being a father: it's a choice to get hurt, rather than hurt; to be bold, rather than be scared. It's a choice that says you'll be there to show them right from wrong. Make your own choice in the bold new Camry.
Advertiser
Products
Tagline
“Let's Go Places”
Songs
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Mood
Emotional
Hashtag
Super Bowl Commercial
Events & Venues
Super Bowl XLIX Feb 1, 2015 at University of Phoenix Stadium
Actors
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Louis Herthum ... Dad, Allyson Tiffin ... Young Madeline Brewer, Madeline Brewer ... Daughter as Adult, Madison Johnston ... Girl in purple shirt, gray sweater, Matthew Fox ... Guy yelling, Valentina Gordon ... Little Girl
Agency
Saatchi & Saatchi LA (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)
Screenshots
More Toyota Commercials
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