Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About BMW i3 Super Bowl 2015 TV Commercial, 'Newfangled Idea' Ft. Today Show Hosts

It took Bryant Gumbel and Katie Couric a quick minute to understand the Internet when it was first introduced 21 years ago. The BMW i3 is a car with nothing under the hood, made with wind and carbon fiber that leaves the former Today Show hosts once more confounded. Watch for this commercial during Super Bowl XLIX February 1st, 2015 on NBC.

Advertiser
Advertiser Profiles
Products
Tagline
“The Ultimate Driving Machine”
Mood
Funny
Events & Venues
Super Bowl XLIX Feb 1, 2015 at University of Phoenix Stadium
Actors - Add
Bryant Gumbel ... TV Personality, Katie Couric ... TV Personality, Rebecca Blumhagen ... Bike messenger
Agency
kbs+p (Agency), kbs+p (Creative Agency), UM (Media Agency)

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