Rock star Steven Tyler zips up his racing suit and heads to a track absent of fans. The legendary race car driver Emerson Fittipaldi casually waits for him at the starting line, and Tyler starts the engine of a red 2018 Kia Stinger with the push of a button. He unexpectedly throws the vehicle into reverse and speeds around the circuit, using only the backup camera for guidance. When he crosses the finish line, time has been turned back and his song "Dream On" plays as the young singer exits the car to a sea of fans. Kia encourages us to feel something again in its Super Bowl LII commercial.

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Tagline
“Feel Something Again”
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Active
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
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Agency
David&Goliath (Creative Agency)

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