2023 Kia Telluride Super Bowl 2023 TV Spot, 'Binky Dad' Song by Bill Conti [T1]

Exiting their 2023 Kia Telluride, a family checks into a lovely scenic hotel. But as baby gets fussy, mom suddenly asks aloud, "You remembered her favorite binky, right?" As the smile on dad's face drops, he's off on the adventure of his life. Snatching the keys back from the valet, Bill Conti's iconic "Gonna Fly Now" begins playing, and dad jumps back into the Kia, mocked by a nearby live streamer, giving him the rude moniker "Binky Dad." Tragic. Becoming the main character of the day, Binky Dad is an instant meme, but some people see his dedication and begin helping him on his way to binky retrieval. News anchors, police escorts, helicopters and more all turn out to cheer on dad, as he emerges from his house, green binky raised in triumph. Short of breath, dad returns with the binky, placing it in his daughter's mouth, but she spits it out. She only likes the blue one, unfortunately. And so he's off once again, though his time to shine during Super Bowl LVII has come to an end.