Melissa McCarthy's penguin passenger gets a little testy when the seat is too hot, so she turns on the ventilation system. Watch for Kia's full Super Bowl LI commercial Feb. 5, 2017 on FOX.
iSpot Review — September 20, 2017
Kia is an official Super Bowl 2017 advertiser. They are set to air one 60-second commercial titled "Hero's Journey" during the game about the 2017 Kia Niro and featuring actress Melissa McCarthy. This will be the eighth time Kia will have a Super Bowl ad. Last year, Kia aired a 60-second commercial titled "Walken Closet" featuring Christopher Walken that ended up ranking #31 on the iSpot.tv Super Bowl Ad Performance Report with .81% digital share of voice, 11,720 social actions, 285,583 earned views and 68.1 million TV impressions.