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About Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1]
Melissa McCarthy's penguin passenger gets a little testy when the seat is too hot, so she turns on the ventilation system. Watch for Kia's full Super Bowl LI commercial Feb. 5, 2017 on FOX.
iSpot Review — September 20, 2017
Kia is an official Super Bowl 2017 advertiser. They are set to air one 60-second commercial titled "Hero's Journey" during the game about the 2017 Kia Niro and featuring actress Melissa McCarthy. This will be the eighth time Kia will have a Super Bowl ad. Last year, Kia aired a 60-second commercial titled "Walken Closet" featuring Christopher Walken that ended up ranking #31 on the iSpot.tv Super Bowl Ad Performance Report with .81% digital share of voice, 11,720 social actions, 285,583 earned views and 68.1 million TV impressions.
Advertiser
Products
Songs
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Mood
Funny
Hashtag
Super Bowl Commercial
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors
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Melissa McCarthy ... Actor/Actress
Production
Matthijs Van Heijningen ... Director
Animals
Agency
David&Goliath (Agency), MJZ (Production Company)
Screenshots
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-1.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-2.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-3.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-4.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-5.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-6.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-8.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Thumbnail 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-small-10.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-1.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-2.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-3.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-4.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-5.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-6.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-8.jpg)
![Kia Niro Super Bowl 2017 Teaser, 'Melissa McCarthy Uses Heated Seats' [T1] - Screenshot 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/A3Tp/kia-niro-super-bowl-2017-teaser-melissa-mccarthy-uses-heated-seats-large-10.jpg)
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