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Toyota Super Bowl 2016 TV Commercial, 'The Longest Chase'

Media Measurement

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The chase is on when a band of thieves (cast members of "The Wire") rob a bank in this Super Bowl 50 commercial. An alarm sounds and The Sugarhill Gang's song "Jump On It!" plays as they jump into a Toyota Prius 4 to make their getaway. The high-speed chase becomes a global phenomenon, appearing in music videos, news reports and game shows. After avoiding a handful of cop cars, helicopters and police on horses at a farmers market, they manage to escape to the open highway.

Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Toyota Prius
Tagline
“Let's Go Places”
Songs - Add
Jump on It! - The Sugarhill Gang
Mood
Active
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Chris Bauer ... Actor/Actress, James Ransone ... Actor/Actress, Pablo Schreiber ... Actor/Actress, Betsy Zajko ... Anchor, Ivan Allen ... Male News Anchor, Jaden Klein ... Farm Boy with a sign
Animals
Horses
Agency
Saatchi & Saatchi ... Media Agency
Screenshots
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