Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota Super Bowl 2016 TV Commercial, 'The Longest Chase'

The chase is on when a band of thieves (cast members of "The Wire") rob a bank in this Super Bowl 50 commercial. An alarm sounds and The Sugarhill Gang's song "Jump On It!" plays as they jump into a Toyota Prius 4 to make their getaway. The high-speed chase becomes a global phenomenon, appearing in music videos, news reports and game shows. After avoiding a handful of cop cars, helicopters and police on horses at a farmers market, they manage to escape to the open highway.

Advertiser
Advertiser Profiles
Tagline
“Let's Go Places”
Mood
Active
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Chris Bauer ... Actor/Actress, James Ransone ... Actor/Actress, Pablo Schreiber ... Actor/Actress, Betsy Zajko ... Anchor, Ivan Allen ... Male News Anchor, Jaden Klein ... Farm Boy with a sign
Animals
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)

More Toyota Commercials


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