Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About Toyota Super Bowl 2018 TV Commercial, 'Good Odds' Song by Kaleena Zanders

Team USA Paralympic gold medalist Lauren Woolstencroft defied the limitations the world placed on her when she was born a paraplegic by pushing past her unique challenges and refusing to give up. In this Super Bowl LII commercial from Toyota, we watch Lauren grow from a baby to a young athlete with the perseverance to get up every time she took a tumble on the ski slopes. Kaleena Zanders' "Stronger Than I've Ever Been" serves as Lauren's anthem as she overcomes the odds and becomes an eight-time gold medalist.

Advertiser
Advertiser Profiles
Tagline
“Start Your Impossible”
Mood
Emotional
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium , 2018 Winter Olympics Feb 9, 2018 - Feb 25, 2018, 2018 Winter Paralympics Mar 8, 2018 - Mar 18, 2018
Production
Aoife McArdle ... Director
Agency
Saatchi & Saatchi (Creative Agency)

More Toyota Commercials


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