People have been talking down to Antoinette Harris her entire life. From the time she was a young girl trying to play football with the boys on her street, they told her she was too small, too slow or too weak. After years of determination, training and perseverance, however, she proved them all wrong by earning a football scholarship, one of the few female players ever to have done so. As she heads back to her car after a workout at the track, Harris has her eyes set on another goal: becoming the first woman to play in the NFL. "I've never been a big fan of assumptions," she remarks as she drives down the road in her RAV4 Hybrid. Toyota is teaming up with Harris for Super Bowl LIII in hopes that the mid-size SUV will shatter people's perceptions just like she did.

Advertiser
Advertiser Profiles
Tagline
“Let's Go Places”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Antoinette “Toni” Harris ... Athlete, Eli Ray ... Blonde boy in alley, Jim Nantz ... Voice Over), Makenzie Lee-Foster ... Young girl in #1 jersey
Production
Joe Pytka ... Director
Agency
Saatchi & Saatchi (Agency), Burrell Communications Group LLC (Creative Agency), Zenith Media (Media Agency)

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