Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact.      READ MORE

Toyota Prius Super Bowl 2016 TV Commercial, 'Heck on Wheels'

Ad ID: 1304031    90s    ( Online-Only )

Toyota promotes the Prius for the first time since 2005 in this Super Bowl 50 commercial. Todd is an average cat-loving guy who works a 9-5 job for "the man." As Todd pulls out of his driveway in a red 2016 Prius, he begins singing a rock-and-roll-style song about his hybrid being "heck on wheels." His Prius uses a brake assistance feature to stop for ducks crossing without spilling his chai latte. In true style of the Big Game, Todd is welcomed at work with a dance number involving smoke and sparks.

Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Toyota Prius
Tagline
“Let's Go Places”
Songs - Add
None have been identified for this spot
Music
The song was created for this commercial
Mood
Funny
Hashtag
Super Bowl Commercial
Super Bowl 50, 2016, TBD
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Joyce A. Hopson ... Dancer lady in brown pants, Elle Alexander ... lady in pink jacket at gas station, Jason Rogel ... Pyro Guitar guy, Steve Bethers ... Truck Driver
Animals
Cats, Dogs, Ducks, Poodle
Agency
Saatchi & Saatchi ... Agency, Saatchi & Saatchi ... Media Agency
Screenshots
View All Screenshots

Media Measurement

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒
VOD/Other Impressions
🔒

Attention & Performance Analytics

Attention Score
🔒
Industry Avg. Score
🔒
Earned Online Views
🔒
Social Impressions
🔒
Sentiment
🔒
Engagement Rating
🔒
Spend SOV
🔒
Impressions SOV
🔒
Engagement SOV
🔒