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Toyota Prius Super Bowl 2016 TV Commercial, 'Heck on Wheels'
Ad ID: 1304031
90s
(
Online-Only
)
Toyota promotes the Prius for the first time since 2005 in this Super Bowl 50 commercial. Todd is an average cat-loving guy who works a 9-5 job for "the man." As Todd pulls out of his driveway in a red 2016 Prius, he begins singing a rock-and-roll-style song about his hybrid being "heck on wheels." His Prius uses a brake assistance feature to stop for ducks crossing without spilling his chai latte. In true style of the Big Game, Todd is welcomed at work with a dance number involving smoke and sparks.
- Advertiser
- Toyota
- Advertiser Profiles
- Facebook, Twitter, YouTube, Pinterest
- Products
- 2016 Toyota Prius
- Tagline
- “Let's Go Places”
- Songs - Add
- None have been identified for this spot
- Music
- The song was created for this commercial
- Mood
- Funny
- Hashtag
- Tweet #GoPriusGo
- Super Bowl Commercial
- Super Bowl 50, 2016, TBD
- Events & Venues
- Super Bowl 50 Feb 7, 2016 at Levi's Stadium
- Actors - Add
- Joyce A. Hopson ... Dancer lady in brown pants, Elle Alexander ... lady in pink jacket at gas station, Jason Rogel ... Pyro Guitar guy, Steve Bethers ... Truck Driver
- Animals
- Cats, Dogs, Ducks, Poodle
- Agency
- Saatchi & Saatchi ... Agency, Saatchi & Saatchi ... Media Agency
10 Days of Free Access
Media Measurement
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- Recently Aired On
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- TV Impressions
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- National Impressions
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- Local Impressions
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Attention & Performance Analytics
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- Industry Avg. Score
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- Social Impressions
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- Sentiment
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- Engagement Rating
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- Spend SOV
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- Impressions SOV
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- Engagement SOV
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