About Toyota Prius Super Bowl 2016 TV Commercial, 'Heck on Wheels'

Toyota promotes the Prius for the first time since 2005 in this Super Bowl 50 commercial. Todd is an average cat-loving guy who works a 9-5 job for "the man." As Todd pulls out of his driveway in a red 2016 Prius, he begins singing a rock-and-roll-style song about his hybrid being "heck on wheels." His Prius uses a brake assistance feature to stop for ducks crossing without spilling his chai latte. In true style of the Big Game, Todd is welcomed at work with a dance number involving smoke and sparks.

Advertiser Profiles
“Let's Go Places”
Songs - Add
The song was created for this commercial
Super Bowl Commercial
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Joyce A Hopson ... Dancer lady in brown pants, Elle Alexander ... lady in pink jacket at gas station, Jason Rogel ... Pyro Guitar guy, Steve Bethers ... Truck Driver
Saatchi & Saatchi LA (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)

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