To demonstrate the ability of their DriveGuard tires, Bridgestone puts them to the test against U.S. Olympic archer Khatuna Lorig. She raises her bow and arrow and punctures both a DriveGuard tire and a regular tire, after which both cars begin driving. The DriveGuard tire is intended to go over 50 miles after a puncture and it does, while the regular tire starts to lose its shape and pressure much faster.

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“Your Journey, Our Passion.”
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Active
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Khatuna Lorig ... Athlete
Agency
Dentsu America, Inc. (Agency), Publicis Dallas (Creative Agency), Razorfish (Digital Agency), Optimedia (Media Agency)

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