Michelin Premier TV Spot, 'Around the World'
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Michelin showcases footage of its tires being used in cities around the world, including New York City, Shanghai and Mumbai. The tire company claims that it has created a tire that stays safe even when worn down. The Michelin Premier Tire uses EverGrip technologies that makes it safe to use when new and worn.
- April 10, 2018
- Michelin Premier Tire
- “Safe When New. Safe When Worn.”
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- TBWA\Chiat\Day ... Agency
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