Amid a stadium, engineers put Bridgestone tires to the test as professional archers puncture them with razor-sharp arrows. The engineers explain that DriveGuard tires are designed to be able to drive up to 50 miles after being punctured to prevent drivers from getting stuck on the side of the road. In theory, if an arrow doesn't stop you from driving, a "little old nail" shouldn't either.

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“Your Journey, Our Passion”
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Dentsu America, Inc. (Agency), Publicis Dallas (Creative Agency), Razorfish (Digital Agency), Optimedia (Media Agency)

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