Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelin TV Commercial, 'Protect Her Down the Road'

In this animated touching ad from Michelin, one father knows deep down he can't always be there to protect his daughter. But, he can make sure she stays safe on the road with the help of Michelin tires. Whether she's driving her new car in the rain or among spring flowers, she can feel protected even as the tires wear down.

Advertiser
Advertiser Profiles
Tagline
“A Better Way Forward”
Songs - Add
Mood
Active
Actors - Add
John Doman ... Voice Over)
Characters
Agency
TBWAChiatDay (Agency)

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