Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Barnes & Noble TV Commercial, 'Spells'

Inspired by the book "Harry Potter and the Sorcerer's Stone," a little girl attempts to cast some spells on the world around her. Perhaps it's just the wind or she has some magic inside her, but the spells actually seem to work as a man's hat flies off his head and a balloon suddenly detaches from a sign and lifts off into the air. Her father decides it's time for his daughter to step up her game and buys the little girl her very own wand from Barnes & Noble, watching with joy as she unwraps the precious gift.


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