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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Barnes & Noble TV Commercial, 'Duet' Featuring Lady Gaga, Tony Bennett

Lady Gaga walks into a Barnes & Noble store bundled up in a green coat and green heels. She begins to hum a song as she walks through the store, looking through the books on an aisle. On the other side of the shelves is Tony Bennett, who is humming to the tune of, "Baby, It's Cold Outside" as he looks at the books on the shelves while he walks. Eventually the two famous singers meet at the end of the shelf after hearing each other sing, embrace and finish the song in unison.

Advertiser
Advertiser Profiles
Actors - Add
Lady Gaga ... Musician, Tony Bennett ... Musician, Jac Huberman ... Voice Over)
Agency
Roberts + Langer DDB (Agency)

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