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Attention & Performance Analytics
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About AT&T TV Commercial, 'Bo's House' Featuring Herschel Walker

During the Strongest of the Strong contest, ESPN College Gameday is seen setting up a makeshift studio in Bo Jackson's house, complete with fans and signs outside the doors in the backyard. When Bo Jackson walks around wondering why people are in his house, he finds Sportscaster Rece Davis sitting at the Gameday table who explains to him that the contest is so big that they're covering it now. A director mentions how he can't fit a third camera in Bo's living room, so an assistant orders a wall to be knocked down. Former Heisman winner Herschel Walker, walks into the room carrying a sledgehammer before he is promptly stopped by Bo, who tells him that his actions are too strong. Walker, disappointed that he doesn't get to knock down the wall voices his displeasure about never getting to knock things down anymore.

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BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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