Centered in the living room of Bo Jackson's house, a group of NFL football legends have been united in a group deemed as the Strongest of the Strong. This group of 10 includes: Steve Young, Ron Dayne, Roger Staubach, Raghib Ismail, Jerry Rice, Herschel Walker, Emmitt Smith, Doug Flutie, Darren Howard & Daniel Kanell. Bo Jackson indicates that only the strongest of the strong have the right of passage to watch the college football playoff at his house. To demonstrate this, each person will have to perform feats of strength such as painting faces, making sandwiches and washing cars. Kanell questions the feats of strength that they must go through, and in particular, washing cars. Because of this, Kanell is ousted from the group, stunning the other gentlemen in the room. Analogous to the group NFL, AT&T has placed themselves as the strongest of strong when it comes to the network with the nation's strongest 4G LTE signal.

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“Mobilizing Your World”
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Bo Jackson ... Athlete, Daniel Kanell ... Athlete, Darren Howard ... Athlete, Doug Flutie ... Athlete, Emmitt Smith ... Athlete, Herschel Walker ... Athlete, Jerry Rice ... Athlete, Raghib Ismail ... Athlete, Roger Staubach ... Athlete, Ron Dayne ... Athlete
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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