Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Chevrolet Silverado TV Commercial, 'Who's Driving: ESPN College Gameday'

The crew of ESPN's College Gameday are sitting silently awaiting Lee Corso's decision on who will drive the Chevrolet Gameday Silverado. Using his famous mascot head prediction, he selects an enlarged head of David Pollack, indicating that David will be driving them to their next destination, East Lansing, MI. When Samantha Ponder mentions buying a boat because of David's comment on towing power, the entire College Gameday crew chants, "Boat! Boat! Boat!" repetitively while Sam keeps insisting that she isn't buying them a boat.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Scene Location
East Lansing, MI
Agency
The Vault (Agency), Commonwealth//McCann (Creative Agency)

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