Media Measurement
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National Airings
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Profile Pic' Featuring Bo Jackson, Jerry Rice, Steve Young

In this installment of AT&T's "Strongest of the Strong" campaign, former baseball and football player Bo Jackson holds a contest to see who has the strongest profile pic. Former NFL wide receiver Jerry Rice shows a picture of himself victoriously raising his arms on top of Mount Kilimanjaro. This is followed by Raghib "Rocket" Ismail showing a picture of himself finishing his third triathlon. Then, Steve Young shows off a profile pic where he poses with a smile on his face in front of a bright purple curtain. By the way, he took this picture at the mall.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World”
Songs - Add
Mood
Funny
Actors - Add
Bo Jackson ... Athlete, Jerry Rice ... Athlete, Raghib Ismail ... Athlete, Steve Young ... Athlete, Doug Flutie , Emmitt Smith
Agency
BBDO New York (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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