Driving through what looks like very barren land, a large family suffers from boredom during their road trip. But, when the youngest boy randomly sings a lyric to the Weezer hit song "Buddy Holly" and every other family member joins in, the car ride becomes a hit. Soon, in this commercial from the director of "Juno" and "Up in the Air," the 2016 Pilot Elite turns into a moving choir.
iSpot Review — July 7, 2015
Road trips can be pretty awesome. You gather your crew
together, you buy enough snacks to feed a small country and you set off onto
your journey. But road trips can also be pretty boring, especially if you're on
a two-lane highway in the middle of nowhere on a road that seems to extend
beyond the horizon. Sometimes it feels like the scenery hasn't changed for
hours. So you find ways to entertain yourself. Some people play games, some
people love blast music with the windows down and some people start singing in
unison, just like this family does in this 30-second ad from Honda showcasing
the Honda Pilot.
The commercial starts off showing a family packed into a
Honda Pilot, boredom and restlessness fill the air. As they drive through a
lifeless, barren land, someone in the van using a tablet begins playing the
tune "Buddy Holly", a song by Weezer. One of the young kids in the van sings
the beginning lyrics only to have it continued by other family members until
they all begin to sing as a cappella, brightening up the mood of everyone in
the vehicle as well. We then see the entire family smiling with the Pilot
pushing toward its destination, "Buddy Holly" still being sang aloud.