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About 2016 Honda Pilot Elite TV Commercial, 'Buddy Holly'

Driving through what looks like very barren land, a large family suffers from boredom during their road trip. But, when the youngest boy randomly sings a lyric to the Weezer hit song "Buddy Holly" and every other family member joins in, the car ride becomes a hit. Soon, in this commercial from the director of "Juno" and "Up in the Air," the 2016 Pilot Elite turns into a moving choir.

iSpot Review — July 7, 2015

Road trips can be pretty awesome. You gather your crew together, you buy enough snacks to feed a small country and you set off onto your journey. But road trips can also be pretty boring, especially if you're on a two-lane highway in the middle of nowhere on a road that seems to extend beyond the horizon. Sometimes it feels like the scenery hasn't changed for hours. So you find ways to entertain yourself. Some people play games, some people love blast music with the windows down and some people start singing in unison, just like this family does in this 30-second ad from Honda showcasing the Honda Pilot.

The commercial starts off showing a family packed into a Honda Pilot, boredom and restlessness fill the air. As they drive through a lifeless, barren land, someone in the van using a tablet begins playing the tune "Buddy Holly", a song by Weezer. One of the young kids in the van sings the beginning lyrics only to have it continued by other family members until they all begin to sing as a cappella, brightening up the mood of everyone in the vehicle as well. We then see the entire family smiling with the Pilot pushing toward its destination, "Buddy Holly" still being sang aloud.



Advertiser
Advertiser Profiles
Tagline
“Start Something Special”
Mood
Active
Actors - Add
Aden Schwartz ... Younger boy with tablet, C. Ashleigh Caldwell ... Mom, Daniel Button ... Teen boy, Kayla Madison ... Youngest daughter, Sharon Batan ... Teenage girl, Terry Maratos ... Father
Characters
Production
Jason Reitman ... Director
Agency
Dailey & Associates (Agency), RPA (Creative Agency), RPA (Digital Agency), MediaVest (Media Agency)

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