Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About State Farm TV Commercial, 'Never'

Sitting around a pool with his friends, a man swears he's never getting married, though in the future finds himself conversing with a jeweler about a diamond ring. The man is similarly insistent about never having children, moving to the suburbs or buying a minivan, all of which come to pass. Yet as he sits on the couch cuddled up with his wife and two daughters, he lovingly says, "I'm never letting go." State Farm promises to protect its customers through "all the nevers in life."

Advertiser
Advertiser Profiles
Tagline
“For All the Nevers in Life.”
Music
The song was created for this commercial
Phone
800-STATE-FARM
Mood
Funny
Actors - Add
Arielle Vandenberg ... Wife, Ryan Gaul ... Husband and dad, Addison Aguilera ... Oldest daughter, Aurelia Scheppers ... Girl on diving board, John Paul Green ... Pool party friend in glasses, Ken Lerner ... Jeweler, LeVar Michael ... Friend in blue shirt sitting at table next to pool
Characters
Production
Matt Aselton ... Director
Agency
DDB Chicago (Agency), FCB Chicago (Digital Agency), Arts & Sciences (Production Company)

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