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Which Brands Scored Attention During the NFL Playoffs?

A Winning Game Plan to Refine TV Viewing Data During Football Season

Half of All Super Bowl Ad Views Will Probably Happen Before Kickoff

iSpot.tv and TVSquared Partner to Link TV Ad Airings to Sales

Samsung Earns Bulk of Digital Engagement During the 67th Emmys

Apple Earns Emmy Love for the Creative Between TV Shows

Relatable Storytelling Boosts Ollie’s Ad Effectiveness

Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance

Why Your Measurement Stack is Making You Less Confident (And How to Fix It)

Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola

Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System

PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors