On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22. The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct…. Read More
The Cannes Lions International Festival of Creativity begins on June 20, recognizing many of the past year’s top ads and campaigns from around the world. While we don’t yet know which ads will be up for the 2022 Cannes Lions awards, you can bank on every inclusion on the shortlist being an exceptional representation of… Read More
For the last year, iSpot and GroupM have been working in partnership on an extensive research initiative to bring insights about CTV ad delivery to market. We set out to determine what percentage of CTV ad impressions are delivered and not-delivered to the TV screen across publishers and platforms, on a campaign basis. Our analysis… Read More
If you’ve watched live sporting events on TV in the last year, you’ve almost certainly seen ads for online sportsbooks. With sports betting legalization growing in the U.S., both established and new brands see TV as a way to acquire customers and get ahead of the competition. So how have these marketers bet on TV… Read More
Unilever’s Dove brand has a history of breaking down stereotypes and reframing the concept of beauty through thought-provoking and inspiring ads. Since the Real Beauty campaign launched in 2004, Dove has supported women with being real about their bodies, while creating a world where beauty is embraced as a source of confidence, instead of anxiety…. Read More
With all the new TV currency conversations and announcements percolating in 2022, iSpot was honored to be the first alternate currency provider NBCU brought forth after a massive and historic due diligence to rewrite the way TV is bought, sold and measured. We are also pleased with the results of pilots with WarnerMedia and Paramount… Read More
Building on our recent momentum as the preferred currency for NBCUniversal in the 2022 Upfronts, we’re excited to expand our currency capabilities to include measurement of incremental audiences for NBCUniversal campaigns that utilize Twitter Amplify. The news, which was first announced by Twitter at the 2022 IAB NewFronts, marks another step for brands looking to… Read More
Every spring, the NFL Draft provides an opportunity for players to achieve their dreams and for teams to plot their future rosters. It’s also a chance for brands to get in front of a large TV audience for three days, as they did once again in 2022. From April 28-30, the NFL Draft delivered 8.0%… Read More
We’re excited to announce Goldman Sachs is investing $325 million in iSpot to accelerate the development of alternative currencies, cross-screen measurement capabilities, and expansion of our customer success and sales footprint. Together with clients, partners and employees, iSpot has built a trusted solution from the buy side to justify and optimize TV investments. We’ve created… Read More
A seismic shift tore through the TV marketplace in Q1 2022. The buy and sell-side partnered with measurement providers to evaluate and, in some cases, implement alternative currency ahead of the Upfronts. Modern TV ad measurement certainly rose to the occasion. The industry started migrating away from legacy methods of program-proxy measurement and toward ad-first,… Read More
We are excited to share that on the heels of our ongoing currency testing, today WarnerMedia Ad Sales and IPG Mediabrands announced a new test-and-learn initiative for alternative video ad performance measurement ahead of this year’s Upfronts. As TV audiences are more scattered than ever before, accurate cross-platform ad performance is crucial for campaigns large… Read More
As iSpot nears its 10th birthday this April, another milestone was notched in its journey to modernize TV measurement. On the iconic NBC Studio 8H stage during the One22 event, iSpot became the first measurement company certified by NBCU for use as currency in the purchasing of national advertising campaigns. See the moment where it… Read More