Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DURACELL Super Bowl 2018 Pre-Release, 'Hoodie'

DURACELL charges forward with its Super Bowl LII spot featuring "the closest known relative of the greatest coach of all time." As dependable and methodical as this figure is, people are also stymied by his inscrutability. As it turns out, this magnificent icon is not New England Patriots manager Bill Belichick, but rather a DURACELL battery clothed in a gray hoodie, and "he would like you to stop asking questions now."

Advertiser
Advertiser Profiles
Tagline
“Trust Is Power.”
Songs - Add
Mood
Active
Super Bowl Commercial
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot

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