Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide Super Bowl 2017 TV Commercial, 'FOX: Bradshaw Stain' Feat. Terry Bradshaw

An unlikely phenomenon involving a stain taking on fame begins when Terry Bradshaw finds he has a barbecue sauce stain on his shirt right before going on air. From running past Rob Gronkowski and through the football field, and stealing a cart to driving the cart along the freeway, he ends up on the news and becomes the latest social media trend accompanied by the hashtag "#BradshawStain." When he reaches -- or crashes at -- his destination, we find he's at the home of Jeffrey Tambor who helps him get rid of the stain using Tide while they watch an animal documentary. Toward the end of this random adventure in this Super Bowl LI spot, Terry learns to be more careful when eating while wearing white ... well, sort of.

Advertiser
Advertiser Profiles
Tagline
“It's Got to Be Tide.”
Songs - Add
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Cleo Berry ... Security Guard, Terry Bradshaw ... Athlete, Jeffrey Tambor , Juzo Yoshida ... fish market guy with a hat, Rob Gronkowski , Seth Carr ... Boy in yellow shirt with trading cards, Tracy Weisert ... Woman taking photos in van
Production
TRAKTOR ... Director
Agency
Saatchi & Saatchi New York (Agency), Rattling Stick (Production Company)
Network
FOX

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