Ace Spotlight Video Ad Awards: Top 25 Breakthrough Ads

The cluttered state of video advertising makes it difficult for brands to get consumers’ attention and keep them emotionally engaged. However, there are a select few spots that capture and captivate audiences while inspiring marketers. 

The inaugural Ace Spotlight Video Ad Awards celebrate the top 25 Breakthrough spots from the first four months of 2023. These ads have broken through the clutter (over 3,100 video ads) while leaving behind positive brand associations. Download the report for creative and media insights behind every ad with a deeper analysis on each of the top 5.

Takeaways from the top Breakthrough ads include:

• Food close-ups, dogs, and creative storytelling were used heavily to spark viewer curiosity. 
• Six of the top 25 Breakthrough ads conveyed a sense of corporate responsibility.
• Jeep’s popular Super Bowl LVII spot, “Electric Boogie”, took home 3rd on the Breakthrough ad rankings.