Alan Masarek, CEO of Vonage, explains how Vonage came up with a remarkable solution to a soggy fries dilemma at a fast food restaurant chain. Customers would text their orders to the restaurant but would arrive long after the meals were prepared, meaning their food was cold and soggy. The solution? A software that tracks the customer as they drive to the restaurant and alerts the kitchen when they are five minutes away, ensuring the fries are fresh and the customers are happy.

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Tagline
“Communication Is Everything.”
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Active
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Agency
TBWA \ Chiat \ Day (Agency), Horizon Media, Inc. (Media Agency)

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