Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Magnum TV Commercial, 'Made to Be Broken'

Footage from a Magnum factory shows the delicate process used to produce Magnum Ice Cream. According to Magnum, the chocolate shell encasing the ice cream is made to be broken.

Advertiser
Advertiser Profiles
Tagline
“For Pleasure Seekers”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Campbell Ewald (Creative Agency), Carrot Creative (Digital Agency), MindShare (Media Agency)

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