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Magnum TV Commercial, 'Made to Be Broken'

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Footage from a Magnum factory shows the delicate process used to produce Magnum Ice Cream. According to Magnum, the chocolate shell encasing the ice cream is made to be broken.

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Magnum Ice Cream, Magnum Vanilla Ice Cream, Magnum White Ice Cream, Magnum Raspberry Ice Cream, Magnum Hazelnut Ice Cream
“For Pleasure Seekers”
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Campbell Ewald ... Creative Agency, Carrot Creative ... Digital Agency, Mindshare ... Media Agency
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