Inside the House of Magnum, the tender at a golden, mechanized bar helps his cog-laden contraption put the finishing touches on Magnum Double Cherry Truffle, crafted with cherry ice cream and Belgian chocolate. As soon as the patron takes a bite, gold confetti rains down from the ceiling amid a vibrant dance party, and the ice cream maker urges everyone to "take pleasure seriously."

Advertiser
Advertiser Profiles
Tagline
“For Pleasure Seekers”
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Active
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Agency
Campbell Ewald (Creative Agency), Carrot Creative (Digital Agency), Mindshare (Media Agency)

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