Magnum Double Sea Salt Caramel TV Commercial, 'Made to be Broken'
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In a Magnum factory, machines are blending salted caramel into vanilla ice cream before covering the frozen pints in layers of hardened chocolate. After a pint is stamped with an "M" and packaged in a tub, it arrives in a woman's freezer. She crushes the sides of the pint to break up the chocolate and takes a bite of Magnum's Double Sea Salt Caramel. Magnum says the ice cream is carefully made to be broken.
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- Magnum Double Sea Salt Caramel Ice Cream, Magnum Magnum Double Caramel Ice Cream Bar, Magnum Mini Classic Almond White
- “Be Magnifique”
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- Campbell Ewald ... Creative Agency, Carrot Creative ... Digital Agency, Mindshare ... Media Agency