In a Magnum factory, machines are blending salted caramel into vanilla ice cream before covering the frozen pints in layers of hardened chocolate. After a pint is stamped with an "M" and packaged in a tub, it arrives in a woman's freezer. She crushes the sides of the pint to break up the chocolate and takes a bite of Magnum's Double Sea Salt Caramel. Magnum says the ice cream is carefully made to be broken.

Advertiser
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Tagline
“Be Magnifique”
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Active
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Agency
Campbell Ewald (Creative Agency), Carrot Creative (Digital Agency), Mindshare (Media Agency)

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