Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Magnum Double Sea Salt Caramel TV Commercial, 'Made to be Broken'

In a Magnum factory, machines are blending salted caramel into vanilla ice cream before covering the frozen pints in layers of hardened chocolate. After a pint is stamped with an "M" and packaged in a tub, it arrives in a woman's freezer. She crushes the sides of the pint to break up the chocolate and takes a bite of Magnum's Double Sea Salt Caramel. Magnum says the ice cream is carefully made to be broken.

Advertiser
Advertiser Profiles
Tagline
“Be Magnifique”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Campbell Ewald (Creative Agency), Carrot Creative (Digital Agency), MindShare (Media Agency)

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