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Media Measurement
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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Engagement

About Cat's Pride Fresh & Light TV Commercial, 'Ultimate Litter' Feat. Katherine Heigl

In the middle of a session, pet therapist Katherine Heigl asks a cat named Tiffany why she went "dookie" on her owner Eric's pillow. The feline informs Heigl with a meow that she needs a better-smelling litter box, no dust and stronger clumps. After relaying the message to Eric, Heigl informs him that he should get Cat's Pride Fresh & Light. Heigl also gives Eric insight as to why Tiffany keeps bringing him mice -- it is not out of love for her owner, it is to terrify the dog.


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