Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cat's Pride TV Commercial, 'Do the Right Thing'

3.2 million cats enter animal shelters every year, so Cat's Pride asks viewers to "do the right thing" by purchasing its litter. Cat's Pride has instated the Litter for Good program, which donates a pound of litter to shelters across the country for every jug of Cat's Pride litter purchased. Your housecat may not be as aggressive as this kitty who resorts to waking his owner with sticky notes and writing cryptic messages on the mirror, but Dan Jaffee, the CEO of Oil-Dri, still encourages you to save America's shelter cats one green jug at a time.

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