In a split screen, bubbles rush up a freshly poured glass of Michelob ULTRA and runners pound the pavement in a race. A person dives through a bottle of the beer and into blue water. A man lifts a heavy weight bar that ends up perfectly aligning with the outline of a glass of Michelob ULTRA. Jake Bugg's song "Taste It" accompanies the scenes of workouts, and the brewer says its light beer has a clean and refreshing taste.

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“Superior Light Beer”
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Active
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Sierra Love ... Woman in jean jacket
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Draftline (Media Agency)

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