Michelob Ultra TV Spot, 'This Is What We Play For'

As a glass of Michelob ULTRA fills up to the brim, an NBA game can be seen playing in the background. Michelob shows a series of shots from different NBA games highlighting the memorable gestures that of some of the players have made. Michelob says that there are many moments that are worth playing for, noting that the smoothest ones are served cold as they show Trae Young doing his "cold" gesture and a can of the beer being pulled out of an icy cooler. Michelob ULTRA says that it is the official beer sponsor of the NBA.