Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Coors Light TV Commercial, 'Whatever Your Mountain'

Coors Light asks, "What would we be without our mountains?" Without the obstacles in our way to scare and inspire us, we wouldn't have the inspiration to work harder and push further. Coors claims its mountain is creating the best beer possible. They cold lager, filter and package their beer for a product they are proud to put their name on. In black and white shots, people work harder to "climb on" to reach the summits of their personal mountains: A woman does a complicated yoga move; a man bucks on a bronco; someone competes in an obstacle race; and groups climb a rock face and summit a mountain above the clouds.

Advertiser
Advertiser Profiles
Products
Tagline
“Climb On”
Songs - Add
Mood
Active
Scene Location
Colorado
Actors - Add
None have been identified for this spot
Agency
72andSunny (Agency)

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