About Shiner Bock TV Commercial, 'Bars'

Shiner Beer shares the story of how its founder, Kosmos Spoetzl, served two years in prison for delivering beer to the good folks of Shiner, Texas during the prohibition era. Despite being arrested, he returned back to the city after being released. The beer company believes its founder did so because it would have been a crime for him not to "go bock."

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Tagline
“This Is Shiner Country”
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Mood
Active
Scene Location
Shiner, TX
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Agency
The Richards Group, Inc. (Creative Agency)
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