Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Bud Light TV Commercial, 'Vendor'
After buying an ice-cold Bud Light at a football game, a man decides to take the concessions man home with him. At first, his plan seems great. The concessions man brings him Bud Light when he is with his friends and even while he is showering. However, things quickly go south when the vendor begins waking him up in the middle of the night and disrupting his day at the office. He even makes an appearance at a funeral. The man realizes that his relationship with the concessions man is no longer sustainable and returns him to the stadium.
Advertiser
Products
Tagline
“Here's to the Friends You Can Always Count On”
Songs
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Music
The song was created for this commercial
Mood
Funny
Actors
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Billy Cowart ... Vendor, Rafi Silver ... Voice Over)
Production
Dion Beebe ... Director, Jim Jenkins ... Director, Marc Grill ... Producer, Ralph Laucella ... Producer
Agency
Wieden+Kennedy New York (Creative Agency), O Positive (Production Company)
Screenshots
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