McDonald's invites you to think about what exactly makes a neighbor, a neighbor. The company believes that proximity doesn't have to decide whether someone is or is not your neighbor. Though you live on a house boat, you can still look out for your neighbors in the suburbs, and vice versa. McDonald's knows that neighbors step up for each other in times of need and assures that it will continue to do the same for its neighbors.

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“Serving Here.”
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