Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Huggies Pull-Ups TV Commercial, 'Big Kid Song'
These children celebrate that they're finally big kids now while singing along to a Pull-Ups inspired rap song. They're not so little anymore and now they can walk, draw, drink from sippy cups and say goodbye to diapers and hello to Huggies Pull-Ups that provide them with great protection.
Advertiser
Products
Tagline
“I'm A Big Kid Now”
Songs
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Music
The song was created for this commercial
Mood
Active
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Characters
Agency
Ogilvy & Mather Worldwide - New York (Creative Agency), Ogilvy & Mather Worldwide - New York (Digital Agency)
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