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Axe TV Commercial, 'Irresistible' Song by Jordan Dennis

"Crumbs" by Jordan Dennis sets tone for a man spraying Axe on himself, getting ready for the day ahead. The joyfulness vibe from the song spreads around him as he exits and sunflowers on his porch come to life joining in on the ad-libs of the song. He can't help but notice a lady in a perfume advertisement on the side of a bus. As it drives by him, the once still image of the lady comes to life -- dropping the perfume bottle and reaching out to grab him, seeming to prove Axe's statement to "smell irresistible."

Advertiser
Axe
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Axe Apollo 48-Hour Fresh Deodorant Body Spray, Axe Excite Crisp Coconut & Black Pepper Body Wash, Axe Phoenix All-Day Fresh Deodorant Stick
Songs - Add
Crumbs - Jordan Dennis
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
BBH ... Agency, 72andSunny ... Creative Agency, Mindshare ... Media Agency
Screenshots
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