Axe TV Spot, 'Fresh as Fr*sh' Song by Lil Baby

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While Lil Baby's "All In" plays in the background, a man's clock strikes telling him it's time to go, but not before an animated bunny throws him one of Axe's Apollo antiperspirants to try. With the fresh scent in his pits, he blows the roof off his high-rise apartment and goes straight into Lil Baby's convertible with the bunny. After rolling around, the man and bunny are lifted to a rooftop via a diamond balloon which a female companion pops, while Axe says you can smell fresh as fresh and presents a lineup of their deodorants.

Published
July 27, 2022
Advertiser
Axe
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Axe Apollo 48 Hour Anti Sweat Deodorant Stick, Axe Phoenix All-Day Fresh Deodorant Stick, Axe Apollo 48 Hour High Definition Scent Deodorant Stick
Tagline
“Smell Fresh as Fresh, No Matter What”
Songs - Add
All In - Lil Baby
Mood
Funny
Actors - Add
Lil Baby
Characters
Bunny
Agency
BBH ... Agency, The Martin Agency ... Media Agency

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