Axe TV Spot, 'Fresh as Fr*sh' Song by Lil Baby

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

While Lil Baby's "All In" plays in the background, a man's clock strikes telling him it's time to go, but not before an animated bunny throws him one of Axe's Apollo antiperspirants to try. With the fresh scent in his pits, he blows the roof off his high-rise apartment and goes straight into Lil Baby's convertible with the bunny. After rolling around, the man and bunny are lifted to a rooftop via a diamond balloon which a female companion pops, while Axe says you can smell fresh as fresh and presents a lineup of their deodorants.

July 27, 2022
Advertiser Profiles
Facebook, Twitter, YouTube
Axe Apollo 48 Hour Anti Sweat Deodorant Stick, Axe Phoenix All-Day Fresh Deodorant Stick, Axe Apollo 48 Hour High Definition Scent Deodorant Stick
“Smell Fresh as Fresh, No Matter What”
Songs - Add
All In - Lil Baby
Actors - Add
Lil Baby
BBH ... Agency, The Martin Agency ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

View All Screenshots