Tire manager Lola says when she helps Firestone Complete Auto Care customers, she treats them the way she wants her family to be treated. As a country girl, she claims that's what she was taught to do. Lola believes people may not remember what you say but they do remember how you make them feel. Firestone Complete Auto Care guarantees that its triple promise means your car is fixed right, your service is priced right and the job is right on time.

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Laughlin Constable Inc. (Agency), Leo Burnett (Creative Agency)

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