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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hankook Tire TV Commercial, 'Chase Down Your Passion' Featuring Chris Burkard

A small SUV loaded with bags and photography equipment slowly pushes its way up a mountainous road. The Hankook tires dig into the gravelly track as the vehicle continues its climb. The car is driven by photographer Chris Burkard, who takes it crashing through swampy mud and and over large rocks. None of the terrain is able to obstruct the tires. When he reaches the top of the hill, Burkard sets up a tripod on the roof of his car and takes pictures of the sun setting on the sea's horizon.

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Chris Burkard ... Expert

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