Fruit of the Loom TV Spot, 'Dressing Room'

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At a bridal boutique, one of the bridesmaids is having trouble getting out of her dress. As she struggles to pull the dress over her head in the fitting room, she calls for Sarah (the bride) to help her. However, the bride, followed by the other bridesmaids, is distracted by her Fruit of the Loom breathable underwear. They all admire the blue perforated undies, blowing on her to see if she can feel the breeze; even the sales clerk asks her to spin around, in awe. Still stuck in the dress, the now spectacle of a bridesmaid gets obvious advice from the bride rather than the help she needs: Don't get that dress -- it doesn't fit.

Published
July 10, 2019
Advertiser
Fruit of the Loom
Advertiser Profiles
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Products
Fruit of the Loom Breathable Micro-Mesh Bikinis, Fruit of the Loom Breathable Seamless Low-Rise Briefs, Fruit of the Loom Breathable Cotton-Mesh Briefs
Tagline
“Stay Cool”
Songs - Add
Made For Commercial - Extreme Music
Mood
Funny
Actors - Add
Stephanie Koenig ... bride, Deborah Baker Jr. ... blonde bridesmaid, Doreene Hamilton ... seamstress in black, Jessie Lande ... bridesmaid in underwear, Meagan Holder ... Bridesmaid in pink sweater
Production
Amber Peña ... Producer, Dan Corken ... Producer, Ramon Nuñez ... Producer
Agency
Crispin Porter Bogusky ... Agency, Crispin Porter Bogusky ... Creative Agency, Crispin Porter Bogusky ... Media Agency, Caviar ... Production Company

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