Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Miller Lite TV Commercial, 'Followers'

Before leaving his apartment, a man looks out the peephole and sees a mob of people in the hallway. He sneaks down the fire escape but is caught by another horde, all which are dressed in an eerily similar fashion. The jacket and sneaker-clad zombies take off in a mad dash, chasing their victim down the street and through the chaos of black-and-white selfie-taking tourists and crumbling buildings. Across the city, two of the man's friends are also being chased by groups of their streetwear doppelgangers. When he finally arrives at his destination, the man takes his shoes off and tosses them into the mob, leaving them to fight over the sneakers. Inside the sanctuary of bar, the man and his friends reunite to find solace in good conversation and cans of Miller Light. The company says a few friends are better than a few thousand followers, and raises a toast to "the original social media."

Advertiser
Advertiser Profiles
Products
Tagline
“It's Miller Time”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
DDB Chicago (Agency), Connect (Media Agency), Rattling Stick (Production Company)

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